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Performance Marketing
6 articles in Performance Marketing
6 min read
DV360's October 12 Update: Business Name and Logo Requirements Explained
DV360 requires business name and logo assets for YouTube responsive ads from 12 October 2026 when ad...
AyushOctober 11, 2026
6 min read
Google Ads Automated Promotions: Which Website Offers Could Appear in Your Ads?
Check automated Google Ads promotions against the offers currently running in the campaign. Audit vi...
AyushOctober 11, 2026
5 min read
A Digital and Marketing Launch Checklist: Test the Full Enquiry Journey
Check campaign links, forms, notifications, measurement and response promises before a small-busines...
AyushSeptember 28, 2026
5 min read
Google Ads vs SEO for Small Businesses: What Should Come First?
For small businesses, digital marketing decisions usually depend on budget, time and the need for le...
AyushSeptember 28, 2026
6 min read
Social Media Experiments Work Better Than Random Monthly Posting
Plan a focused 30-day social experiment with one hypothesis, a stable offer, a baseline and an hones...
AyushSeptember 26, 2026
6 min read
GA4 And Search Console Setup For Indian Small Business Websites
A setup guide for Indian small businesses that need clean GA4 and Search Console data before spendin...
Bhojraj PilaniyaSeptember 23, 2026